According to the product description, this is ideal for small dogs, but my BIG dog loves and enjoys this toy a lot! The design is super cute and the sound of squeaker is hilarious. The toy surface is so gentle and soft feeling. I recommend this! Oh! Comparing with the product picture on Amazon, there is no tail for mine but it is not a problem at all. :)Great toy last a long time.The price tag fasteners have punctured the toy! The fastener that was used to attach to the packaging to the toy is now inside the toy. POOR DESIGN! Also, the paint job on the ears is poorly painted.