Kids 10 and under love these things. Anything that fits in with the ‘poop’ theme goes over really well. My kids were no exception. Squeeze the pig and it ‘poops’ and they can do it over, and over, and over, and over......I didn’t say that I liked it, but it wasn’t intended for me. Then again, it was delivered at work, and I have plenty of jokester and still waiting to mature co-workers who loved it. There is definitely a target audience. If the individual you are thinking of fits that mold, this is perfect for them.The part that is squeezed out isn’t red, it’s brown. Just a heads up.Grandchild loved itIn trying to find a small, inexpensive pig gift I was drawn to this because my son swears his boss will love it. We won't know for a few months yet, but be fore warned: the poop that is squeezed out is VERY shiny and therefore makes in my opinion the naughty part to this toy very gross. But that might be just what you're looking for. I chose this one over others advertised because he has a great smile (which eases the gross factor), it's just the right size, he's the perfect pink, and other than his naughty bit, he's very cute, and the price was right. I gave it 5 stars because it does exactly what it advertises it will do.I have had this little key chain for a couple of years now. Love this little guy. Over the years the fake poo got a little yucky looking on the outside and made the poor little fellow look as if he had hemorrhoids. I just snipped it with a pair of scissors and it looks new again. :)I generally like it very much. Just don't like its "s***ting" function (even though I know this is supposed to be cute too).My suggestions for further development: can design it so that it can produce pig noise. Can even use a battery to enable a walking pig (even though it will make it more expensive).I have a friend who put the I in P-I-G. She loves to see them, collect them and eat them. This was purchased as a gift for her and she loved it. A little pink, a little pig, a little poo. What's not to like? Came on time and the price was right. Only complaint why is the postage sometimes as much or more than the item. Work on that please.Signed:Happy as a pig in (well you know): )It is hard to squeeze, neutral review but funny