Pur puppy sleeps with it in her kennell every night. She has not chewed it up ans it's been almost 2 months.He loves it! Our large breed “grooms” his toys so I am very conscious of what the toys are made out of, since he’s essentially sucking on it. He also lets you know when the toy isn’t to his liking. It’s hard to find cute and appealing toys that check off all my boxes - but this one has! Happy 13th Birthday to our sweet boy :)Purchased a second oneThis is definitely not for a dog that likes to shred toys. From other reviews, it’s definitely not a sturdy type material. It’s a little stiff but I’d you have a dog that just enjoys playing with toys without eating them, then this is a good buy. The squeaker is a little lighter than a typical toy. My pup likes it.Other reviewers said they ordered brown bears and got a white one. I also got a white one. I ordered it because it is cotton with no synthetic materials. It’s cute, but white dog toys are pretty gross pretty quickly. My 46 pound Aussie mix likes to chew off appendages and went right for this bear’s ear, just before she chewed it off, I cut it off so she wouldn’t swallow it! Then she went for the squeaker but it’s still holding up pretty well. Then I had to cut its other ear off… We have had it for a couple weeks and although earless and pretty dirty looking, it’s still squeaking and she still likes it. It’s actually holding up better than I thought. I am giving it 4 stars for holding up, but brown would be a much better color. She has trashed several more expensive toys faster.I like knowing that my dogs are not putting chemicals in there mouths when they are playing with there toys.Liked that it was organic but it was not brown it was white/Creme color so after a week it’s still intact but gross looking.Purchased this as my new puppies first “baby”! It was so cute! Had that vintage/heirloom feel to it. She loved it as well! So cute when it was bigger than her and she drug it around. Unfortunately, she is quite the toy CHEWER so she ended up chewing a hole in it. I was thankful for the all natural and organic material so I didn’t have to worry about it when it happened but unfortunately we had to toss it. If she gross out of chewing her toys to shreds, we will order again.