My dog is crazy for this new toy! She loves tug-of-war type toys. She’s also been know to destroy toys in 10 seconds flat. She tore part of the rope apart so it’s a bit frayed but hasn’t completely fallen apart. The rubber triangle seems very sturdy. So far held up to being gnawed on it pretty good. She’s happy so I’m happy!The toy itself is so cute and aesthetic. Unfortunately my five month old pup is an aggressive chewer and tore through the rope almost instantly. After a few minutes we also noticed blood on the rope so we decided to completely cut the rope for safety. However, the triangle is still in good condition and our pup enjoys that.My dog is an aggressive chewer. It is so important for dogs to chew, but hard to swallow spending the money when your dog goes through toys in an hour. The rope didn't last a day. The triangle is still going strong (going on a few weeks). It won't last much longer though, as he has pulled at some of the rubber. Once it becomes pieces, I will toss it so he doesn't choke. I won't buy again. But may last if your dog isn't an aggressive chewerThe rope after a couple hours…I love this toy!It's a simple design and my pit/boxer/cane corso pup has some strong jaws. So unfortunately the rope part may not last much long. He literally almost but thru the connecting rope piece. But the triangle part will last a while for sure. *At least I hope so.I will be buying the only rubber toys from this company due to my dog killing ropes.I loved this toy but knew immediately the rope part would not last long. It is not durable. If you would change this and make it as thick and did not make individual twisting parts, just to make it look like rope, you’d have a hard time keeping it in stock. Aggressive dog chewers parents would give you free advertising by passing word along to other buyers. A more durable rope would make the product one of the best toys out there. My dog loves it, well now, half of it.We end up paying for half a toy. Leave off the rope, which has to be thrown away or dog will choke on product and charge less for the triangle.Half way pleased with productRope does not last. Rubber did 2 weeksWe love this brand and products for out tiny terror. We have a now 8 month old German shepherd and we call gim the ti y terror because toys dont last but an hour. The rope actually lasted a few days! The rubber is still in tact. We bought a few items about two or three moths ago so the fact they are still going strong is amazing. Totally worth the price!