Our dog LOVES these squeaky toys! They’re great because they bounce in random directions so it keeps him entertained!This toy has been pretty good. I got it for my pup for Valentines Day and he enjoyed it for a while before he got bored of it for now. He never broke it although he's not the biggest chewer. I was however a bit concerned because when I was taking it out of the packaging the little plastic tags were like stuck inside the rubber of the toy and even when I tried to cut them down they still stuck out a little. I did my best to stick them in further so they wouldn't be poking him, and he never had any issues so far but still something that was an issue that didn't need to be one. Otherwise it was a decent toy though.Very durable. It was a great way to include my sister’s puppy when I asked her to be a part of my wedding!I bought this for my female dog for Valentines Day. However my male dog also loves it, they go crazy playing with it, it is one of their go to squeaky toysMy dogs love these so much I wanted more in the other colors, specified like any color besides green as I already have that one.. and I get two more in green. Pretty irritating. I’ll be returning one.I bought this for my 75lb boxer. He loves it. The multifaceted heart shape keeps him from chewing it to bits, like most toys, because it's too slippery for him to hold on to for long. He tosses it around and enjoys playing fetch with it. The toy also sweeks when squeezed which keeps him engaged. It's become one of his new favorite toys.My chihuahua loves chewing on toys, especially with squeakers, but man is it difficult finding ones that are durable yet work for her little mouth. Usually for us, we get her a toy she can squeak but it will be destroyed within days or we get her a durable toy and she loses interest because she can’t squeak it herself. This diamond is amazing and she absolutely loves it. She goes crazy over the squeaking and the way that it’s shaped is perfect for her to easily pick it up and take it where she wants. We bought another one because of how good it is. She’s also able to squeak it which surprised us because most toys that are “durable” are too hard for her to bite down enough to make it squeak. Overall very happy with this product. Finally a toy that she isn’t going to ruin.dogs have had this for ages , years.I don't know why theres negative reviews , maybe bad luck or a really strong chewer-my 11 year old terrier will break most toys. this is stronger than kong dental toys. nice colour with little glittery bits though it. lovely design. Was a christmas present for my chi x terrier but was stolen by my 11 year parsons terrier. Their friend ( collie) has also played with it- its a good size about tennis ball size and wont hurt their teeth. its hollow inside so easy to squeak but not flimsy. its rubbery/plastic and not vinyl or anything that will shatter.I would advise you supervise your dog just in case they chew a bit off but we've had it for years and its been amazing. we also have the green gem and they love that one too. it gets played with often and looks as new as the day we got it. its outlived kong squeeze gels and kong teethers. its been dragged through ponds and mud and dug into the earth, and its still going strong. its even been left out in the ice. best toy yet. would be good if they would make one a little smaller so my chi x's mouth didn't get tired carrying it , another improvement would be if they did a glow in the dark one.. but all round its one of the best toys they've had.I bought a couple of these as cheap pressies for my dogs, not expecting much from them to be honest. My small cross breed loves the squeak and erratic bounce of these, and they're much easier for her to pick up than tennis balls. They've also endured a very happy Labrador who regularly squeaks them to excess. I'm thrilled with how much my dogs like them and pleasantly surprised to see them last so long!My dog has this 5 minutes and the squeak was gone. My dog isn’t a chewer and is very gentle but I threw it a couple of times and then noticed it had stopped.Seller offered to replace and weeks later I am still waiting on a replacement!My pup loves this and regularly hides this in his bed or under it so we cannot take it from himMy up loves this and plays all day with it if I let him